2023 Holiday Marketing for CPG Brands

The holiday season is a magical time of year and, of course filled with heightened consumer activity. This is THE time of the year that most CPG brands make a large percentage of yearly sales, and it seems year after year sales and marketing for the holidays start earlier.

Did you know…

• 40% of shoppers start buying Christmas presents before the end of October

• 89% of shoppers expected to see inflation impacting their spending

• Most US Consumers will spend between $800-$1500 this holiday season

With that said, now is the time to start spending on ads, creating campaigns, and really honing in on the messaging to your audience that will convert. We all know most brands will be running more ads during this time, but starting now is key. So, what are a few key points to keep in mind while creating these holiday campaigns?

• Testimonials that convert

• Creative Campaigns that really intrigue the consumer

• Details on who the product is for/sharing ideas on who to buy for

• Shipping dates/last delivery dates

• Sales/Promotions

Not only are these great topics to push in your paid advertising (not to mention a perfect time to test out new channels), but increased organic activity as well. TikTok (also Youtube and Instagram) is known to be a search engine, so increasing not only your own organic content (keyword rich) and pushing the brand through UGC and influencers will be key during this time. Our top suggested goals for this content (other than conversions of course) are saves and shares - not only is this important now, but for future sales past the holiday season.

Now here are our tips to having a successful holiday season:

• Increase paid ad spend and test new paid channels

• Increase influencer spend and PR gifting (ASAP)

• Increase product messaging on your organic social channels

• Gain new UGC that shows your product being used by a variety of audiences and testing different key call outs

• Review and optimize from analytics weekly

• Develop a clear creative campaign for the holidays and go all in - and think about new visuals that speak to the holiday season or that utilize new tools like AI, face filters, and AR content

• Do additional research on your consumer and optimize content to what they are currently engaging with - don’t be afraid to test new content topics this holiday season that may speak to your secondary audiences

• Develop a sales and promotions calendar and promote accordingly

• Partner with other like minded brands to host a giveaway or collaborative holiday campaign