Maximizing Your Launch with UGC
Maximizing Your Launch with UGC
Launching a new product can be an exciting yet challenging endeavor - mainly when budget is in the way. Leveraging UGC has become a powerful strategy to amplify your brand's presence and drive sales, not to mention cost effective. Collaborating with UGC creators allows you to generate authentic, relatable content that resonates with your target audience - you can utilize this content on their accounts, your own organic channels, and even paid (and don’t forget your website too).
Why UGC Creators Are Essential for Your Product Launch
1. Authenticity and Trust: Consumers are more likely to trust real people over brand advertisements. UGC creators offer authentic, relatable content that builds trust and credibility.
2. Cost-Effective Marketing: Working with UGC creators can be more budget-friendly than traditional advertising methods. You can generate high-quality content at a fraction of the cost.
3. Diverse Content: Collaborating with multiple creators allows you to showcase your product from various angles, appealing to different segments of your audience.
4. Boosting Engagement: UGC often garners higher engagement rates compared to brand-generated content, as it feels more genuine and relatable.
Finding the Right UGC Creators
Of course you can work with an agency (like us - shoot us an email: hello@thecreativeexchange.co) or even purchase a list from our sister agency No Revisions.
Otherwise here are a few tools to look into:
PRO TIP: For a new product we suggest working with at least 10 creators
When it comes to hiring creators, a few things to consider/look for:
Make sure their sample videos have good audio and lighting
Talk to them about filming locations/options - make sure you will be satisfied with their background
Make sure they create videos talking to the camera and showing personality
What Content You Should Ask For: 6 Key Video Types
1. Unboxing and Reviews
Creators film themselves unboxing your product, showcasing the packaging, and sharing their first impressions. Reviews provide honest feedback and highlight key features.
2. Product in Use
Show the product in action, demonstrating its functionality and ease of use. This helps potential customers visualize how they might use it.
3. Before and After Comparison
Creators document their experience before and after using your product, showcasing the results and benefits.
4. Authentic Benefits and Value Propositions
Creators share genuine insights about the benefits and unique selling points of your product, emphasizing its value.
5. Comparison with Competitors
Creators compare your product with similar products on the market, explaining why yours stands out.
6. Day in the Life/Lifestyle Content
Creators integrate your product into their daily routines, demonstrating how it fits seamlessly into their lifestyle.
PRO TIP: To maximize the impact of your UGC campaign, test 10-15 different angles and hooks with your creators. This experimentation allows you to identify the most effective messages and formats for your ads. For instance, you might find that a personal testimonial resonates more than a comparison video, or that lifestyle content drives higher engagement than product reviews.