Frederick Benjamin Grooming: Instagram Growth

Written By Laynie Pritchard // Mint Lane Studio

About Frederick Benjamin Grooming

Frederick Benjamin Grooming (FBG) is an African American men’s haircare line selling online and in retailers like Target.

Our Role

We partnered with FBG when they first launched in Target stores. We were onboarded to help with overall social media strategy, content creation, launching a TikTok account, partnerships, and community management.

Results

  • Grew over 3k new Instagram followers within 6 months organically

  • Increased Instagram post engagement from 0.02% to 1.31%

  • Increased website sales by 10% month over month

  • Produced content that went viral organically on Instagram


Laynie Pritchard // Mint Lane Studio http://mintlanestudio.com
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