Good Chemistry: Brand Re-Launch
About Good Chemistry
Good Chemistry is a clean, fragrance-led community-driven brand that provides a range of high-quality, affordably-fun fragrances so that you feel a mood boost and a positive connection.
Our Role
Good Chemistry rebranded and launched new fragrances (handled by Case Agency). We worked with Case and Good Chemistry to helped source custom influencer content to use on their site to show what their seven fragrances are like based on the five senses.
The influencer content based on the five senses, along with lifestyle content, was posted on TikTok using the custom hashtags #LoveGoodChemistry #CreateGoodChemistry to promote the rebrand and new fragrances.
Our Process
We handled each step of the influencer process. We created an initial list of over 100 potential influencers for Good Chemistry to review. We then reached out to the top choice influencers to gain interest, send products to test out and learn more about, gain pricing and availability. Influencers who fit all criteria were then contracted, and given custom briefs for content. Once all content was obtained and approved, influencers content went live between the January 16th relaunch date through early May.
The Influencers
We worked with 14 influencers to create 79 pieces of content featuring Good Chemistry’s content. Influencers ranged in categories from lifestyle, beauty, fashion, ASMR, to food & drink.
Key Channels: TikTok & Instagram
Total Influencer Spend/Budget: $96k
Results
The hashtag created for the campaign #LoveGoodChemistry reached over 1 million organic views on TikTok.
Top Performing Content:
