Keys Soulcare: UGC
About Keys Soulcare
A new beauty philosophy for the whole self.
Skin-nourishing ingredients and soul-nurturing rituals created by Alicia Keys and leading dermatologist Dr. Renée Snyder.
Our Role
We were pulled in to help find and contract UGC creators to fulfill content for Keys Soulcare organic Instagram and TikTok accounts.
Project in collaboration with Case Agency
Our Process
Develop a list of creators for approval prior to reaching out
Create a contract template and creative brief template for the brand (to be customized for each creator)
Reach out to all approved creators - then negotiate pricing, deliverables, and contracted (we also handled payment for all creators)
All creators were contracted for indefinite organic rights and one revision round/reshoot
Customized briefs for each creator based on their personality and the goals for Keys Soulcare
Gained all content and worked with creators on edits
Delivered all videos to Keys Soulcare
