5 Tips to Creating Best-In-Class Graphics
Establish a Consistent Visual Identity
This may seem obvious but having a cohesive brand aesthetic is something that can be pivotal when creating social media graphics. So many brands do not have this together and then social media graphics may be out of hand or just feel “like graphics” vs branded assets.
A few brands that do a great job at this:
2. Leverage High-Quality Product Photography
Having top level photos and videos (can even be stock) will allow you to speak with the image vs the graphic always having to be too “busy”.
I love this example from Cubesafe
3. Create Engaging Infographics and Illustrations
First of all people love data and just information - being able to share insights and useful information in an engaging, design forward way can really engage customers.
I love this example from Magna
4.. Highlight Product Benefits
Typically we don’t want to be too “sadly” with our organic social media posts, but offering helpful information in a digestible way that is also design forward and stopping in their scrolls - we are here for it.
A few examples:
5. Don’t Overthink It
Simple can be better, unless your brand guidelines are very bold and graphic based
A few examples: