How to Launch and Scale your TikTok Account
Have you ever wondered how brands are finding success on TikTok? From the outside, you may see a brand with all of their videos getting thousands of views - even in the millions. I hate to break it to you but no brand starts out like this. Here is our approach to launching and scaling your TikTok account:
1. Starting an Account & Applying for TikTok Shop
Start with a polished, inviting profile. This means a clear logo or recognizable brand image, a concise bio, and link a link to your website. PRO TIP: Add a discount code just for TikTok to track sales and don’t forget to apply to TikTok Shop.
2. Launch with Influencers & Creators for Brand Awareness
Instead of building up your brand’s account from scratch, collaborate with influencers who can tag your brand in their posts. This boosts brand awareness, leveraging the influencers' audience to introduce your brand. Having creators highlight your products in natural, authentic ways also generates social proof, which can drive early followers and create buzz before you build your own momentum.
3. Testing Creators and Content Topics for Performance
Experiment Across Creators and Topics: Testing is key to finding your niche on TikTok. Work with various creators on diverse topics, whether it’s product demos, lifestyle content, or trend challenges. This gives you data on what resonates best with different audience segments.
Using Multiple Accounts (if needed): Some brands find success by managing multiple accounts, each focusing on a different style or theme, such as humor, education, or product-focused content. By doing so, brands can see which account and style yield the highest engagement.
4. Learning from Analytics & Optimizing Content
Key Metrics to Track: Metrics such as views, engagement rate, and average watch time give insight into how content performs. Prioritize engagement rate to understand the interest level of your audience and completion rate to see if they’re watching all the way through.
Reposting High-Performing Content: TikTok’s algorithm favors repetition of popular content themes. If a certain video performs well, consider reposting it with slight edits. Change up the caption, thumbnail, or music to create a fresh experience while capitalizing on proven success. This approach maximizes the reach of your best ideas.
5. Identifying 1-2 Core Creators as Brand Ambassadors
Regular appearances by the same creators foster a sense of familiarity and trust, making audiences feel more connected to your brand. Highlight the importance of collaboration, allowing these creators to authentically promote your brand while providing input on creative directions.
6. Scaling to Consistent Posting (1-2 Times per Day)
Why Frequency Matters: Consistent posting keeps your brand top of mind and maximizes visibility. TikTok’s algorithm favors accounts that post regularly, and staying active ensures your content reaches both existing followers and new viewers.
Optimizing Production Workflow: Scaling content creation can feel challenging, so establish an efficient workflow. Batch create content, repurpose videos, and use trending audio and effects to streamline the process. Consistent, high-quality posts will keep engagement high while minimizing the risk of burnout for your team or creators.
7. Ongoing Optimization & Experimentation
Cultivate a “test and learn” approach by consistently trying new ideas and analyzing results. Experiment with different video lengths, CTA placements, and hashtags. This mindset not only keeps content fresh but also positions your brand as dynamic and adaptive to the latest trends.
8. Partnering with Influencers to Support TikTok Shop
Influencers and TikTok Shop Integration: Influencers can play a key role in driving sales through TikTok Shop. Select influencers with strong engagement rates who are experienced in seamlessly promoting products within TikTok’s shopping ecosystem.
Long-term Relationships with Influencers: Collaborate with influencers over the long term to maintain ongoing visibility for your products. Their regular endorsement helps reinforce credibility and trust, making it more likely that followers will check out and purchase from your TikTok Shop.