Are graphics still performing on social media?
Are graphics still performing on social media?
Are posting graphics on social media still getting engagement?
As the channels are prioritizing videos and authentic creator content, is there still room for graphics on social media? Are people engaging? Does anyone care?
During COVID, every brand relied a little more heavily on graphics to fill their social calendars as it became almost impossible to have a photoshoot. Now, 3 years later some brands still go strong with graphics such as Athletic Greens and Parsley Health and other brands like Nothing and Lululemon never post them.
Here are ten of our favorite brands, companies, and one influencer who are doing graphics well (and you should take some inspo from):
Overall graphics aren’t dead, but making them a part of your brand strategy, giving them a reason to exist (vs just being filler content), and really making them fun with tools like AI will be key in continuing to use graphics on Instagram.
Do you currently use graphics on Instagram?
