CFDA: Paid Advertising

Written By Laynie Pritchard // Mint Lane Studio

About CFDA

The CFDA created a digital runway in 2020 to allow all to experience NYFW up front and personal from the comfort of your home. They needed to push this new technology through social media to have people tune in for the 2021 shows.

Our Role

We ran paid advertising to increase brand awareness of Runway 360.

Results

  • 10 Days Running

  • Total Spend: $44,000

  • 15 Million Impressions

  • 13 Million Video Views

  • 20k Website Clicks

Laynie Pritchard // Mint Lane Studio http://mintlanestudio.com
Previous

YaVe Tequila: Influencer Campaign
Next

Via: App Downloads + Instagram Followers