YaVe Tequila: Influencer Campaign
About YaVe Tequila
YaVe Tequila is a tequila brand born out of Spanish Harlem by Joe Cruz. We partnered with cast members of Netflix’s Too Hot to Handle to create a #YaVeTooHot campaign.
Our Role
Coordination and all contracting of the cast was handled by Selter Media & Eleven11 Communications
We worked with the YaVe team to workshop social content ideas and launched the campaign on our social channels with our own pre-launch content as well as the cast posting on their social channels. This is a current/ongoing campaign with more cast to post as well as on our YaVe Instagram account. #YaVeTooHot
Collaborated With
Results
1.5M+ Impressions
250k+ Engagements
