SolaWave: Product Launch

Written By Laynie Pritchard // Mint Lane Studio

About SolaWave

SolaWave offers inclusive beauty for everyone.

“The best innovations in modern dermatology, without the sky-high price tag or time commitment.” 

Our Role

SolaWave launched their second wand featuring blue light technology and we helped them launch it on social media.

Results

We took over SolaWave’s social media and created a launch strategy, visual content, Social posts, and worked with influencers to launch the brand - along with working with their internal paid advertising team to increase awareness of the launch. 

  • Blue light content saw over 50% increased reach and engagement rates

  • Partnered with 6 influencers to help create content and launch the product (focused on Instagram and TikTok)

  • Social media (organic and paid) led traffic to the site for 2 weeks during launch

Laynie Pritchard // Mint Lane Studio http://mintlanestudio.com
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