Best of Brand Collabs 2024

Brand collabs not only give you an excuse to bring a new cool product to life but they are a great way to bring more eyes to your brand. When we first got into social media it was all about collaborating on giveaways - you still see them pop up on social every now and again but if you have ever run a social first giveaway you know how spammy they can feel and also attract followers that don’t even care about your brand. Now with the usage of Instagram in particular it’s harder to get followers and people to stay engaged - they want to see things on their Explore page (just like TikTok).

Giveaway collabs can still work for growth, but the bigger picture of brands you bring on board to collaborate with is more important, and we are starting to see that show up through collaborative products and content. People want to see and hear a story, a reason for existing  and doing something together.

Products can take a lot of time to put together, but when they come out they can do wonders for both brands (or even influencers) involved. You don’t have to go that extreme, even content campaigns can do a lot.

Here are a few tips when it comes to brand collaborations:

1. Think outside the box

1. A lot of times we think about what makes sense - working with brands in our category or with complimentary categories. If you are excited about a certain brand or product type/line get creative in your thinking.

2. Don’t worry about your followers

1. I talk to so many brands that say they need more followers before they feel other brands will say yes. I have also seen plenty of brands launch and then a month later have a collar with a huge brand - it really comes down to alignment and synergy (also the people you know can go a long way to make something happen).

3. Make sure it’s genuine

1. Never try to force something. You want the collaboration to feel natural and that it will be beneficial to both parties and think things through!
   

Now time for some inspo, here are some of our favorite collabs from this year…

1. Graza x Metahaiku

2. Olipop x Barbie

3. Great Jones x Fellow

4. Scrub Daddy x Benefit

5. Erewhon x Vacation Inc.

6. PF Candle Co x Aura Bora

Looking to connect with other brands or make a collaboration come to life? Email us at: hello@thecreativeexchange.co