How To: Setting Up Your TikTok Shop
Setting up a TikTok Shop is a game-changer for consumer brands looking to boost sales and connect directly with their audience. TikTok has evolved beyond a social app for fun videos into a powerful marketplace where consumers discover and purchase products with just a few taps. In this how to, we will walk you through the steps to get your brand’s TikTok Shop up and running.
TikTok Shop Set Up
Shopify App
TikTok Shop
Once installed - go to the App within Shopify
Look for TIKTOK SHOP and click “Set up Now”
Follow the guided set up at the top of the following screen
When you click the “connect account” it’ll take you to a sign in or sign up screen. If you don’t have a seller account - begin the set up.
In order to set up a TikTok Seller Account you will need some information to provide in order to get approved.
Business Type
Company Name
Employer Identification Number (EIN)
Government-Issued Business Registration Documents
Business License
If the business is a corporation
Government-issued ID for the legal representative, company director, or a person with significant control
Will also need Name, Residential Address, and Last 4 of SSN of beneficiary of company
Once the shop is set up and registered you can make edits to the shop in the Shopify TikTok Sales Channel…
On the “SETTINGS” tab:
Most important tab
Here you can link your TikTok Ads Manager, Business Manager, Targeting Locations (probably needs to be only US as shops are only allowed in US), Payment Methods (for billing purposes)
Data Sharing - connect your TikTok pixel and set to “maximum” data level selection
Shopify In-app Checkout - this is the whole purpose of “shops”. The significance of shops is to allow users to checkout within the app which minimizes the amount of clicks between a purchase conversion. Would recommend setting this up as it’ll enable organic as well as paid conversions.
On the “OVERVIEW” tab:
You can manage the shop from the “TikTok Shop” widget (takes you to tiktok)
You can add or remove synced products from the “Product Status on TikTok” widget
On the “SHOP MANAGEMENT” tab:
This is basically the exact same tool as being logged in through TikTok shops
Here you can do basically everything - might take a screen share session to teach and show this whole tab
Worth clicking around and familiarizing with
Ways to use shops organically:
Profile Link: Add a link to your TikTok Shop in your bio to make it easy for users to find your products
Product Tagging: Tag your products in your videos so viewers can easily click and purchase directly from the content
Live Shopping: Host live shopping events where you showcase products in real-time. Engage with viewers by answering questions and offering exclusive discounts during the live
Influencer Partnerships: Collaborate with influencers who align with your brand to reach a broader audience. Influencers can create content that features your products and drives traffic to your TikTok Shop
Affiliate Marketing: Set up an affiliate program where influencers can earn a commission on sales generated through their content